An Apple branded television set has been a long-standing tech rumor, but the NY Times today sheds light on what could be the new interface for a television that would already include - in theory - full App Store and iTunes integration. That is to say, no interface at all.

It seems so obvious now, but the brilliance of the iPhone 4S’ voice recognition software “Siri” would make for the ultimate in hands-off entertainment. The Times blog even pulls an ominous quote from the recent Steve Jobs biography where he stated that Apple’s eventual television will include “the simplest user interface you could imagine.” Now I’m eagerly awaiting the day I can sit back and tell my television to “Play Nyan Cat on a loop.”

via NYTimes blog.